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Country of Origin Knowledge. Insights into Consumers' Knowledge by Peter Hennebichler

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Consumer knowledge and country of origin effects Emerald ~ Consumer knowledge has frequently been mentioned in the literature as a potential mediating factor in consumers’ use of country of origin as a product information cue However there is little agreement on the appropriate definition and measurement of consumer knowledge in this context nor on the likely direction of its impact Reports of

Country‐of‐origin COO brand preferences and associated ~ – There has been no significant research undertaken in the Japanese market on wine knowledge level and its relationship with brand loyalty and preference for specific country‐of‐origin COO wine brands This exploratory study seeks to investigate these aspects and how wine knowledge is acquired and used in buying decisions – A highly

Countryoforigin COO brand preferences and associated ~ Bruwer Johan Buller Courtney Countryoforigin COO brand preferences and associated knowledge levels of Japanese wine consumers In Journal of Product and Brand Management 2012 Vol 21 No 5 pp 307316

The CountryOfOrigin Effect and Brand Origin Knowledge ~ The CountryOfOrigin Effect and Brand Origin Knowledge How Little Consumers Know and How Important Knowledge Is Terence A Shimp University of South Carolina Saeed Samiee University of Tulsa

Consumer Knowledge of Country of Origin of Fresh Food at ~ ABSTRACTStoreexit interviews were used to examine knowledge of country of origin COO of fresh meats fruits and vegetables and relative knowledge of price Shoppers were certain of COO for 38 of purchases and of price for 53 of purchases Overall knowledge of COO for fresh foods was greater than previously reported for durables and

CountryofOrigin Effects on Consumer Product Evaluation ~ ABSTRACT This study examines the effects of countryoforigin COO cues on product evaluation and purchase intention by considering the role of product knowledge This research also examines how and to what extent objective and subjective knowledge affect consumers’ information processing when COO cues are present It was found that

CountryofOrigin and Wine Knowledge An SpringerLink ~ This study examined the effect of ProductCountry Image PCI a countryoforigin concept on Chinese consumers’ attitudes towards local and foreign brands It also examined the moderating effects of objective product knowledge OPK and subjective product knowledge SPK towards wine on the relationship between PCI and attitudes towards local and foreign brands Adopting a threecountry

THE EFFECT OF COUNTRYOFORIGIN CONSUMER CHARACTERISTICS ~ THE EFFECT OF COUNTRYOFORIGIN CONSUMER CHARACTERISTICS AND ATTITUDES ON CONSUMER BEHAVIOUR TOWARDS FOREIGN CLOTHING BRANDS IN NAIROBI KENYA Dr James Ngugi Njuguna Based on PhD Thesis awarded at the School of Business University of Nairobi 2014 ABSTRACT The countryof origin COO concept refers to the country where a particular product is

EFFECTS OF COUNTRY OF ORIGIN AND PRODUCT FEATURES ON ~ resistances in relation to consumers’ report in evaluating the actual influence of country of origin on behavioral consequences such as to be more rational in strengthening intrinsic product features and considering brand name as the source of countryoforigin COO

A Study of Country of Origin Effects and Consumer ~ A STUDY OF COUNTRY OF ORIGIN EFFECTS AND CONSUMER KNOWLEDGE AMOUNG TAIWANESE BEER CONSUMERS David Mc Guinness PURPOSE The purpose of this study is to explore various dimensions of consumer knowledge as it relates to country of origin effects and then investigate how these dimensions of knowledge affect a consumers’ use of country of origin

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